http://www.sarahcguidry.com/bentley daily 0.75 2015-04-20 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1429550683284-9TQM3QNBTQE00NTMLHJU/image-asset.png Bentley https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1429550683284-9TQM3QNBTQE00NTMLHJU/image-asset.png Bentley https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1429551682534-L3CM7DXZH4RU9LFEDRNH/Bentley+art.png Bentley https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1429551682717-PD2DO6H6QC2E2VB8CBWJ/computers.jpg Bentley https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1429551682808-C3XMKHL6OK5VZ1PSQ59L/fabrics.jpg Bentley https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1429551682250-86RNDVS350O7UPPNNP1I/Bentley+street.png Bentley http://www.sarahcguidry.com/periwinkle-expressions-1 daily 0.75 2015-04-27 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166664195-LJDK1FT95N8EGGTLMHNC/Screen+Shot+2015-04-27+at+4.23.55+PM.png Periwinkle Expressions - nice cakes My dad would tell a story about how, when looking through my sister's wedding photos, women would comment on the dress, and men would comment on there being 5 cakes on the table. When my mom told the story, she instead said that when men looked at the photos, they simply said "nice cakes". No, mom, not exactly. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166664195-LJDK1FT95N8EGGTLMHNC/Screen+Shot+2015-04-27+at+4.23.55+PM.png Periwinkle Expressions - nice cakes My dad would tell a story about how, when looking through my sister's wedding photos, women would comment on the dress, and men would comment on there being 5 cakes on the table. When my mom told the story, she instead said that when men looked at the photos, they simply said "nice cakes". No, mom, not exactly. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166664211-ABTIJRWCFA4HBAPZJXKB/Screen+Shot+2015-04-27+at+4.24.09+PM.png Periwinkle Expressions - Special Buddy After 2+ years of dating, it was safe to call my sister's boyfriend her boyfriend. My mom still felt uncomfortable and instead kept referring to him as her special buddy. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166664608-5SXNHB3RUDQEUZCXM2KJ/Screen+Shot+2015-04-27+at+4.24.20+PM.png Periwinkle Expressions - Sir... With young drivers behind the wheel, my mom would get defensive for us. When a truck with a trailer on the back cuts us off, her sympathetic road rage manifests like this. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166664593-LRS5YRUG1VNNHNENCWYL/Screen+Shot+2015-04-27+at+4.24.30+PM.png Periwinkle Expressions - Are you stinky? Going through those teenage changes is uncomfortable enough. But when your mom asks "are you stinky?" instead of just tossing you some deodorant, you've never felt grosser. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166665721-9BFZPSJIX26RI879INED/Screen+Shot+2015-04-27+at+4.24.40+PM.png Periwinkle Expressions - Boof boof... Affectionately, the word she repeats when feeling a little too full. Also known as feeling "boofy". https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166665290-9R4PR35B7XV362NW79I7/Screen+Shot+2015-04-27+at+4.24.49+PM.png Periwinkle Expressions - Nut dust At the bottom of a bag of walnuts rests the "nut dust" which can be used in yogurts and cereals. Don't accidentally throw it away. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166666085-HLR5F8DIE7LS7CEVW06C/Screen+Shot+2015-04-27+at+4.25.01+PM.png Periwinkle Expressions - The Key Jingle As astute teenage observers, my sisters and I noticed that whenever my mom is stuck in a conversation she doesn't want to be in, she starts jingling her keys in her hand. We knew any minute now she'd walk away and we'd all be free to go. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166666835-5GTRA1VH7A05JEH550BV/Screen+Shot+2015-04-27+at+4.25.13+PM.png Periwinkle Expressions Reliably the way she'll answer the phone every time. It's nice. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166666964-ABLQUP3TVDV7TEKM4ZT8/Screen+Shot+2015-04-27+at+4.25.48+PM.png Periwinkle Expressions - Who's banging you? You know that "ding ding" sound your phone makes when you get a text message? Ding ding...bang bang, same thing. Until you ask it like that. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1430166667694-TV6WYGURO6Y0IIKO0KRK/Screen+Shot+2015-04-27+at+4.25.58+PM.png Periwinkle Expressions - Mark A classic mom move, never getting a single celebrity name correct. http://www.sarahcguidry.com/travel daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1739905736070-I76D8RGDCMAMP1DNROI3/image-asset.jpeg Travel https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1739905736070-I76D8RGDCMAMP1DNROI3/image-asset.jpeg Travel https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1739905841021-NX5FIMSXVSIPPXDWITGI/image-asset.jpeg Travel https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1739905869561-ED837G6NQNMJ2TBLOFJ1/image-asset.png Travel http://www.sarahcguidry.com/home daily 1.0 2025-07-25 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/116655dd-39ce-4418-bec2-51b695b63537/230141_Stories_Agave_Hero_Article_LiquidHeritage_Tablet%402x.jpg home - BRANDED CONTENT Messaging strategy, UX copy, Conversion https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1b87043f-d79e-4247-931f-2620714e9423/Spread-of-Spreads-Mockup.jpg home - BRAND STORYTELLING Threading the needing through strategy, features, products, and artwork. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/dbd2d8f2-8335-40be-a3f1-01d53dc8f927/Waterfowl+Hunting+Selects+058_Ben+Potter.jpg home - MANIFESTOS A brand, a theme, and a soul, in a few stanzas. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/cd9fbba2-724d-474d-8d86-d88f9572bb51/SAverett_Aug2019_DSC_1807.jpg home - FEATURES Writing, editing, creative direction — the long and the short of it. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/21b2761a-b9c5-410a-ab4d-4e8e553cd28b/YETI_ToraCollect_Lucianna_42024_+194+1.jpg home - PRODUCTS Taglines, tech specs, and two hundred ways to say “tough.” http://www.sarahcguidry.com/about daily 0.75 2025-06-08 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552274411-VBUDUICSXE80NG8SZH6B/20190827JJ7416.jpg about Wrapping up an other-worldly experience. Fiordland, NZ 2019 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552272866-MHZOHEQDPL2W5FST1NHJ/A3778D76-E8CE-477D-9406-F02B093CD75B.jpg about Holding an ancient urchin. British Columbia, CA 2019 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552275331-GPACB10OP857X30RBXRG/B1A2E51D-CA30-4373-B41F-CC2F560FF789.jpg about Making my way down, NZ 2019 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552278058-QP3MSGZI1UDWU9TDC8DI/IMG_1254.jpg about The proud cuddler of a future Iditarod runner. Girdwood, AK, 2021 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552278674-L8KEPJX1DKSV4CH83FRG/IMG_1501.jpg about Mask-wearing on a farm in Maui, HI 2020 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552281030-B1SCSLAMK5IJRMMYZ0ZN/IMG_1685.jpg about YETI crew having just fly fished for salmon surrounded by brown bears and living to tell the tale. Katmai Nat’ Park, AK 2021 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552279797-RTRFFH2OAYXP635SQ822/IMG_2121.jpg about Absolutely out of-my-mind trying to focus on the fish and not the brown bears all around me. Katmai Nat’l Park, 2021 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552283007-L8S84MU9PO220XRXIWEP/IMG_3214.jpg about On our way to catch some surf in Fiordland, NZ 2019 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552283581-DSW45FXWD5OOUWM5HG4V/IMG_3232.jpg about I “surfed”. NZ 2019 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552287555-FJBSZOZHM3KJ7FSTLRK0/Surf+3.JPG about Surf spectators in the middle of nowhere. NZ 2019 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705552285251-RB8FSF081X129F8G24AX/IMG_3879.jpg about My first Alaskan Salmon…caught in a boat. Yakutat, AK 2021 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/7cdb0d7b-f97e-4e4c-bb73-371e5587a689/IMG_1083.jpg about - Make it stand out Yakutat, AK, 2021 http://www.sarahcguidry.com/manifestos daily 0.75 2025-03-20 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/8c0ec929-d399-4e7a-9d38-a7b9cf10817e/Big+sky+S25.jpg Manifestos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1742499788830-4J4EJMG26SFS1KDG6CI2/DispatchManifestos_2+3.png Manifestos https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1742499846567-OVXCQDJ5DSKOJFL46EMU/DispatchManifestos_2+7.png Manifestos https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1742499922968-KWIWYBZX1LHH5ILGGZ2J/DispatchManifestos_2+17.png Manifestos https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1742499921147-ZH4SCM6FR40ML04T78X1/DispatchManifestos_2+18.png Manifestos http://www.sarahcguidry.com/climbing-against-the-clock daily 0.75 2024-01-17 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/0a4c1f95-4928-42cc-8315-b8ab97dd6435/4539_via_sedna%C2%A9caro_north.jpg Climbing Against the Clock - C L I M B I N G A G A I N S T T H E C L O C K We set out to open a wall in Greenland and opted for a sailing expedition to travel there from France. We planned for a range of climbing scenarios, but the one we did not anticipate was perhaps not getting to climb at all. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705468578220-47XG8E1LMC7T855RD1S8/Via-Sedna_Spread_2.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705468309998-RFCXIKNMAF0OE42Y5OO3/Via-Sedna_Spread.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705468347302-EJPFGJBAGIDDEIA5PWWR/Via-Sedna_Spread_2.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705468382639-VOXHJZKONB2YHOR64GG2/Via-Sedna_Spread_3.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705468406181-7R788IPPD2GUOJTORYWN/Via-Sedna_Spread_4.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464641607-9CKPKQ8VLJDS1FJGB3NF/Caro+and+crew.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464642822-EU41IPIPLLMD0RCRJK9B/Caro+helm.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464645139-CDL3BKJEF0JGTSKRKK67/workout.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464642788-TKG9RHB3YMAAIF0IKJP4/Caro+workout.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464643931-2LWU7S9TNLMFGA2DV54P/Scoresby+sound.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464640342-I6I9UZ7N9UVIZFLPTCJL/3521via_sedna%C2%A9ramona.waldner.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464850892-QZDEPZ54AFL0T3F9O82L/red+boat.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464644762-K88IZDOS0R9BI2HUD4IM/the+wall.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464640456-MQJ8VXD7P53GJC56F1NO/4539_via_sedna%C2%A9caro_north.jpg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464641376-39IKQK7YU4HNFVWPWEIE/Capu+climbing+heavy.jpeg Climbing Against the Clock https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1705464643813-DOS560O1DN6OKBGGQJWY/complete.jpeg Climbing Against the Clock http://www.sarahcguidry.com/packaging daily 0.75 2025-02-11 http://www.sarahcguidry.com/features daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/a9894574-c734-49b5-8593-18df74155243/54_A7A01542_kelley.jpeg Features - “BEFORE I KNOW IT WE’RE TRIPLED UP. ALL OF US WITH THE FISH OF OUR DREAMS BEFORE BREAKFAST.” A Proper Occupation Three long-time friends and world-class fishing guides reunite on the fishing trip of a lifetime in the Seychelles. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/caf36df1-7f6f-451e-a558-d022a54ac1a0/JKoreski_20221028_R5225568.jpg Features - “On the heels of my win, taking off for a new place in the middle of nowhere is a bit of a shock to the system.” After The Madness Pro Surfer Stephanie Gilmore won her 8th World Surfing Title, then joined a few friends in Tofino to reset. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/ec4f85f3-bcb5-4f60-a7fb-98d6c5767049/230141_Stories_Meteorite_Feature_Small_Image2_Desktop.jpeg Features - “That’s the deal with foot-powered missions – the bigger and more complex, the more you need the perfect set of conditions to line up. So yeah, a line can be on the list for twenty years.” Meteorite Cody Townsend and Jeremy Jones set out to hike and climb a route in the Chugach Range in Valdez, AK. http://www.sarahcguidry.com/dispatch daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/90d2d0e0-90b8-4227-adee-bc0d2aef299b/Gif-Mockup_Dispatch.gif Dispatch - SPRING ‘25 Issue no. 14 Story strategy and development, product copy oversight, creative lead (in collaboration with story designers) cover to cover. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/794315b4-917c-438a-9692-b11df75f67b0/Holiday+Mailer.gif Dispatch - HOLIDAY ‘24 Creative direction, copy oversight, and product strategy for YETI’s Holiday catalog, ensuring messaging was clear, clever, and capitalized on the gifting mindset without compromising brand standards. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1b87043f-d79e-4247-931f-2620714e9423/Spread-of-Spreads-Mockup.jpg Dispatch https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1746153657284-AA514M5N4WP2SUBO74Z0/07-Dispatch-2H23-Story-Via-Sedna_Page_1.jpg Dispatch https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1746153657071-LQALL72J6Z0X6T10QRL0/07-Dispatch-2H23-Story-Via-Sedna_Page_2.jpg Dispatch https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1746153658599-YD3Z69G8JX2OCWZB8ISH/07-Dispatch-2H23-Story-Via-Sedna_Page_3.jpg Dispatch https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/1746153658550-HQC2GEUPNLH6B472P35P/07-Dispatch-2H23-Story-Via-Sedna_Page_4.jpg Dispatch http://www.sarahcguidry.com/products daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/545a3710-8d89-4d2d-8425-39595ca4456d/Screenshot+2025-03-03+at+12.35.28%E2%80%AFPM.png Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/d27a9bb1-ce1b-4124-876e-5aa3bde6ff89/Screenshot+2025-03-03+at+12.43.34%E2%80%AFPM.png Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/e6d2cbc8-11ce-4174-9c8f-3a0f5e2e0875/yeti_luggage_robinvangyn_chomlackphoto-89.jpg Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/6061336f-b8b2-4987-8bfc-6855b652e770/YETI_FireFly_Lucianna_102024+71.jpg Products - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/524106f8e4b09f6caa50e365/3f053cc4-3693-4e0e-bc3c-2cec624b0910/YETI_HiCo_Lucianna22024_+3620.jpg Products - 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